Perk Coffee: Redesigning

The following project was made for Perk Coffee in New York City. The project consisted of redesigning the coffee shop and its brand. To start, I created the 3D file using Blender software, designing three specific areas: the entrance, the coffee zone, and two customer areas. This also included the design of a mural that was hand-painted. If you want to see the mural result, click here.

The second part was redesigning the coffee packaging. We played with the organic lines of the identity, creating a blank space. The idea is to leave a space where the silhouette of one of the artists can be used monthly to promote them as part of the brand strategy.

Here, we can see the design of the cups and their 3D render. We wanted to create unique elements that could be collectible, encouraging customers to collect the entire series.

Here is a design of the entrance sign inviting customers walking by on the sidewalk to come in.